It can be mind boggling to remember that in very recent history the internet was just an experimental tool that hadn’t caught on to public use yet. When it did gain traction, however, endless possibilities opened up that paved the way for arguably the biggest technological evolution in history. The sheer spread of information that we see today has made a huge impact across entertainment, business, government and more. Initially, a variety of search engines were created to help find and categorise websites to help users quickly navigate the web, and businesses had to try and figure out how to get themselves to the top of the results through search engine optimisation (SEO). However, the algorithms were basic to begin with – for example, businesses competing for the keyword “Singapore restaurant” could simply include that phrase 200 times on a page to trick the search engine into thinking it was the most relevant. This led to problems with malicious and deceitful web pages ranking highly, so algorithms had to be made more ‘intelligent’ in order provide more genuine results.

Options for businesses wanting to optimise in the modern age

Search engines have come a long way since and the biggest search engines such as Google and Bing are still constantly refining their algorithms to stay ahead of manipulation and keep search results as relevant as possible. While this is ultimately a good thing, keywords can be fiercely competitive and most businesses don’t have the expertise or the means necessary to develop strategies themselves. This is why businesses now have the option to outsource SEO – that is, to pay search engine experts to adjust target web pages of a company in order to make them “search engine friendly” and improve profits by directing more consumers to their product, service or brand. Many specialists in the field make a living by becoming SEO resellers in Singapore, offering their services to digital marketing companies that need extra resources for a contract with a client.

SEO is continually changing and evolving

Compared with its inception, the modern search engine is now capable of reading massive amounts of data on individual web pages to help it display exactly what it thinks the user wants to see when they type a query into the search bar. While it will search for instances of the given phrase, it also assesses the quality of the content and links to that page both internally and from other websites to determine who appears first when you look for information. SEO companies are constantly researching to keep up to date with these changes so that businesses can continue to compete with each other for the massive wealth of online consumers and they provide affordable SEO services, get more info.