When you think about promoting your website your first thoughts might turn to reaching the top of Google, but you have to remember that this is in many ways the destination of your journey. Reaching a top rank requires many individual steps, and a wide variety of links built one at a time. One great way to go about this is guest posts. A guest post on a quality web conversion will give your site a ranking boost and the sort of organic traffic that your site needs to succeed in the long term. So how do you go about getting these valuable opportunities? At first you’re going to have to make pitches to other bloggers, explaining to them why your guest post will help them. Lets look at some tips on making the best possible pitch to get your started.

Take the time to get to know the person you’re pitching to. You don’t have to read their entire backlog but you should take some time to read their writing and learn something about them. The more time you spend on their blog the better equipped you’ll be for making that perfect pitch. Explain what you can do to help them. It’s great that a guest blog would help you, but you’re the only one who really cares about that. Focus on how your guest blog will provide value to their blog and their readers. By the time a person is done reading your pitch they should feel like they’ll be losing out if they don’t take you up on your offer.

Come up with an idea before sending your message out. The more clear your idea is the more appealing it will be. There’s always going to be some fear of the unknown when it comes to dealing with people you’ve never worked with before. When you aren’t any more specific than “I’ll write a great post” the other person will probably start imagining the ways that you could fall short of your promises. Show, don’t tell. Actually present them with a great idea instead of just promising an idea sometime down the road.

Don’t stop at just one idea. Even if you pitch a great idea it still might not be right for some reason unrelated to quality. That writer might have just covered the topic, for example. The more choices you give the better your chances will be. Multiple topic ideas will also give you a chance to show off who you are as a writer and what sort of knowledge you bring to the table.

Always keep the person you are pitching to in mind. Try and use their name and refer to their past work. Your pitch should be personal but professional google adwords. Make them feel special, and not just like one more name on a long list. You may be sending pitches out to a hundred different blogs but you should try and make each one feel special. Taking your time to come up with the best pitch possible will do wonders for your chance at reaching a whole new audience.