Infographics are all the rage these days. They feed into the common desires of web surfers. An infographic conveys bite sized information in a colorful package. For most people there’s no downside. Except when it comes to people involved in search engine optimization. The whole infographic strategy runs counter to traditional SEO methods. The trick is knowing how to use them correctly.Remember that searching is going social. No one knows for sure what the future holds for sure, but one thing that does seem clear is that social media will have a big part to play. Even if it doesn’t overtake links when it comes to search engines it’s hard to imagine the web using public kicking the social habit any time soon. For those in the information trade infographics are one of the best ways to expand your social reach. If you decide to create some you should share them on sites like Tumblr. If they are high quality they can get shared, helping your name recognition grow organically.

One problem many SEO professionals have with infographics is that their image format isn’t as helpful as words are when it comes to ranking on search engines. This is true, but the good news is that there is another way to create great graphics. If you have some web design skills you can use available tools to recreate the look of infographics while still using text that search engines will understand.Remember that while images don’t offer as many options as text for optimization there are still some steps you can take. Always include an alt text that uses the keyword you are targeting. This bit of code helps search engines know what your graphic is since it can’t see for itself. Also try to create a descriptive file name. This helps encourage people to view your image if they find it through one of the many image search engines. These tools can lead to unexpected and organic traffic.Every day the attention span of people browsing the web seems to get shorter and shorter. There’s just so much content screaming out for attention that it takes something extra to stand out. That’s where infographics come in. They stand out more than the average text article. And even if the reader is still only interested in skimming you can still get your point across thanks to the straight-to-the-point style of writing the format demands. This may not seem ideal for SEO, know more at, but business deals with the world as it is, not the ideal world that we wish existed. The people who succeed are the ones who make the best with what they’ve got. Every day it becomes harder to ignore the power of social media. Google is looking to sites like Twitter and Google+ more and more when ranking web pages. In this new environment nontraditional techniques are more and more popular. Things like infographics, which are easy to read and share, are key to expanding your reach in this new era. For those with information to share and a visual identity for their company it’s hard to see why this took should be ignored. If you’re looking to expand your marketing efforts then infographics might be just the thing you need.

When you think about promoting your website your first thoughts might turn to reaching the top of Google, but you have to remember that this is in many ways the destination of your journey. Reaching a top rank requires many individual steps, and a wide variety of links built one at a time. One great way to go about this is guest posts. A guest post on a quality web conversion will give your site a ranking boost and the sort of organic traffic that your site needs to succeed in the long term. So how do you go about getting these valuable opportunities? At first you’re going to have to make pitches to other bloggers, explaining to them why your guest post will help them. Lets look at some tips on making the best possible pitch to get your started.

Take the time to get to know the person you’re pitching to. You don’t have to read their entire backlog but you should take some time to read their writing and learn something about them. The more time you spend on their blog the better equipped you’ll be for making that perfect pitch. Explain what you can do to help them. It’s great that a guest blog would help you, but you’re the only one who really cares about that. Focus on how your guest blog will provide value to their blog and their readers. By the time a person is done reading your pitch they should feel like they’ll be losing out if they don’t take you up on your offer.

Come up with an idea before sending your message out. The more clear your idea is the more appealing it will be. There’s always going to be some fear of the unknown when it comes to dealing with people you’ve never worked with before. When you aren’t any more specific than “I’ll write a great post” the other person will probably start imagining the ways that you could fall short of your promises. Show, don’t tell. Actually present them with a great idea instead of just promising an idea sometime down the road.

Don’t stop at just one idea. Even if you pitch a great idea it still might not be right for some reason unrelated to quality. That writer might have just covered the topic, for example. The more choices you give the better your chances will be. Multiple topic ideas will also give you a chance to show off who you are as a writer and what sort of knowledge you bring to the table.

Always keep the person you are pitching to in mind. Try and use their name and refer to their past work. Your pitch should be personal but professional google adwords. Make them feel special, and not just like one more name on a long list. You may be sending pitches out to a hundred different blogs but you should try and make each one feel special. Taking your time to come up with the best pitch possible will do wonders for your chance at reaching a whole new audience.